You are absolutely right that most people view ‘manipulation’ as something negative, and ‘influence’ seems to avoid those red flags.

That is the nature of definitions… they are based off the way we use language… not some delusional ‘universal truth’.

Of course, the next layer of the puzzle now becomes how we choose to define ‘good’ and ‘bad’.

Marketing genius Dan Kennedy says that if you haven’t pissed somebody off by lunch… then you obviously haven’t gotten much done that day

Does this make Dan Kennedy a ‘bad’ person?

Curiouser and curiouser…

keep smiling,

ben